John Palmer

Freelance Marketing Consultant & Content Marketing Manager

Work Location
Remote US
Desired Salary
$100/hour USD
Experience
5-10 yrs
Job Type
Full Time
Date Posted
April 13, 2024
Get In Touch View Resume

Introduction

I am a business-savvy digital marketing manager with years of progressive experience specializing in marketing management, project management, site merchandising, email marketing, social media marketing, affiliate marketing, sms marketing, content marketing, search engine optimization (SEO), marketing operations, copywriting, blogging, and analytics. Currently a content marketing manager at Pro Athlete, Inc.

During my time in college, I had the opportunity to showcase my leadership qualities and collaborative attitude as a student-athlete. My experience as a four-year team captain helped me to develop soft skills that include persuasion, punctuality, adaptability, resourcefulness, conflict management, and more.

Professionally, I’ve built on my educational foundation and expanded my knowledge in the ever-changing business world. My experience with the Kansas City Chiefs, Pro Athlete, Inc., and Alaska Communications has allowed me to develop invaluable customer service, digital marketing, eCommerce marketing, site merchandising, and management skills.

In addition to being a proven performer who loves accountability and teamwork, I have knowledge of and experience with G Suite, Office 365, Google Ads, Google Analytics, Google Search Console, HubSpot, Oracle Eloqua, Mailchimp, Klaviyo, WordPress, Sitecore, Shopify, Moz, SEMrush, Ahrefs, Refersion, Attentive Mobile, Adobe Creative Cloud, Amazon Seller Central, Guru Knowledge Base, ClickUp, Teamwork.com, Later.com, Sprout Social, Facebook Business Manager, and all other social media platforms.

When I’m not working, I love hanging out with my family, going on hikes with my dogs, Moose and Basil, and traveling to places I’ve never been to before. I’m also an avid reader and investor.

 

Career History

Marketing Cubicle, LLC | Anchorage, AK

Owner/Freelance Marketing Consultant | July 2023 – Present

 

Pro Athlete, Inc. | Kansas City, MO

Content Marketing Manager | Sept. 2021 – Present

  • Developed a 7+ person marketing team responsible for three separate brand’s website copy, blog articles, email campaigns, social posts, and podcasts.
  • Started and scaled an affiliate marketing program from $0 to six figures in revenue within the first 12 months.
  • Relied upon to develop and implement the leadership team’s strategies in cross-department collaboration.

Email Marketing & Site Merchandising Manager | Nov. 2020 – Present

  • Lead two-person merchandising team and three-person email team in charge of four brands with 10+ million sessions per year and 500,000+ contacts.
  • Increased automated workflows and streamlined email campaigns that were responsible for $1.5+ million in revenue, an approximate 50% increase YoY.

E-commerce Marketing Specialist | Aug. 2016 – June 2018

Customer Service Representative | Sept. 2015 – Aug. 2016

Alaska Communications | Anchorage, AK

Sr. Digital Marketing Specialist | Aug. 2019 – Nov. 2020

  • Managed web, social media, and digital teams with a $100,000+ annual budget while creating the most profitable marketing channel.
  • Lead the marketing automation migration from Oracle Eloqua to ClickDimensions that helped save the company $35,000+ annually.
  • Streamlined email marketing efforts that led to a steady increase in company-tracked KPIs YoY, including MQLs and SQLs.

Digital Marketing Specialist | May 2018 – Aug. 2019

Kansas City Chiefs | Kansas City, MO

Part-Time Equipment Staff Assistant | July 2014 – Jan. 2018

  • Assisted with the game-day operations on a part-time basis during the regular season, which included: on-field set up, locker room sanitation, and laundry facilitation.

 

What Are You Looking For in Your Next Role?

As a consultant, I offer the ability to ramp up operations during key marketing projects or product launches, and can easily integrate with in-house teams to provide support or leadership. Whether you are looking for a strategist to oversee a multi-channel campaign or need a hands-on expert to manage day-to-day tasks, I bring the skills and enthusiasm to help you achieve your marketing goals. I’m here to

 

Anything Else?

Are you ready for stress-free digital marketing management that results in measurable profit? I provide the necessary tools and implement strategies to help businesses increase their visibility, acquire new customers, and help to retain current customers.

My specialties include:

• Analytics
• Affiliate marketing
• Content marketing
• Copywriting
• Cross-functional team leadership
• Email marketing
• Marketing management
• Onboarding & new employee orientations
• Project management
• Search engine optimization (SEO)
• Site Merchandising
• SMS marketing
• Social media marketing
• Strategic planning
• Training & knowledge management

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