SEO Leader - Fractional CMO - Digital Marketing Growth Consultant

Work Location

Remote US

Desired Salary

$150,000 - $220,000 / annually. Or Consultant/Contractor: flat fee per project min $4,000/mo retainer

Experience

10+ yrs

Job Type

Full Time

Date Posted

April 9, 2024

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Introduction

Ever since my SEO career began 20 years ago, I’ve long held the belief that any work I’m involved in must adhere to being completely transparent and ethical in the digital marketing output I deliver, that fostering long-term success ultimately benefits both businesses I provide work for, and their customers.  

I’ve been fortunate enough to have been on all sides of the “SEO table”. I began my career working with local businesses, eventually working for a NYC based boutique digital agency where I gained the skills to effectively communicate with senior leadership teams. Successfully conveying to them results produced including marketing ROI, increase in sales and leads.

Later, I went to work in-house for a global legal data company, LexisNexis, where I led and built a global SEO framework, integrated international SEO best practices and established the company’s first “Digital Marketing Lunch and Learn” sessions each month, along with an internal Digital Marketing Wiki to help educate the organization globally across many business units. 

I was able to take those years of experience and skills and apply them to work as one of just three SEO professionals in Accenture’s digital interactive arm. I led Accenture’s go to market strategy, and personally built SEO programs from scratch for clients like: Fiat Chrysler Automobiles (FCA), Verizon, Bank of Montreal, and many others. 

In my current role as digital marketing consultant, fractional CMO, and digital growth advisor, I provide B2B clients with advisory services, build comprehensive website migration strategy, lead generation programs, SEO program development all geared to enhancing revenue growth. 

Career History

Summary of my expertise and qualifications:

• Team Building & Management: I thoroughly enjoy building new digital marketing teams, managing and mentoring junior team members, and growing vendor/client relationships.
• Subject Matter Expert/Thought Leader & Educator – Demonstrates strong leadership skills, providing expert guidance and direction to senior leadership teams and digital marketing teams. Possesses the ability to bridge the gap by educating technical teams on marketing concepts and strategies. Regularly lead SEO training for developers, internal marketing teams for clients like Reader’s Digest, StubHub, Bank of Montreal. 
• POV/Research – Developed “Technical SEO Best Practices Guide” for the Procter & Gamble on-shore and off-shore development teams. Regularly authored several articles on search marketing thought leadership, and speaker for International Search Summit, Wolters Kluwer, and various business industry associations. 

• Program Management – With a passion for search marketing, I spearhead program development, foster digital centers of excellence, and create governance models to guide and optimize all search marketing efforts.

• AI-Powered Marketing Operations –  Adept at utilizing generative AI, not as replacement for human knowledge or strategy, but as method for scaling and maximizing campaign effectiveness from research to analytics. 

What Are You Looking For in Your Next Role?

I’m a passionate search marketing and user experience professional seeking new challenges. I have a proven track record of driving organic growth for diverse clients like Walden University, StubHub, Fiat, and Verizon, by building and managing large-scale enterprise search campaigns.

My strengths go beyond search. I foster seamless collaboration across teams, ensuring everyone works together for optimal results.

Throughout my career, I’ve adapted to numerous algorithmic changes, from pre-social media days to the rise of mobile and now, Google’s upcoming generative search experience. Search is an ever-evolving field, and I thrive on learning, testing, and refining my skills to deliver the most relevant and helpful results for the businesses I work with.

Anything Else?

I offer my expertise for both short-term projects and strategic digital marketing advisory roles.

Additionally, I enjoy building internal digital marketing programs and then helping clients or employers find the right talent to take ownership of those ongoing initiatives.

Posted In
Individuals Seeking SEO Jobs