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Who to hire for your (real) small business (startup size)

If you are a small company and your budget is less than $500 a month your best bet is to hire an independent contractor that is solo (e.g. not associated with a firm). These individuals can often best meet your budget requirements and some have excellent track records at getting rankings for their clients. Some important questions to ask independent contractors include:

(1) How many clients are you currently working on? Ask this because if an SEM contractor is really good they may get overwhelmed with work quickly?
(2) Results? Show me the money! Show me the results you have produced for clients in the past? These are obviously questions but ones that you should match up with referrals the potential contractor or employee has.
(3) What kind of work do you do? SEM is now a three pronged approach you have to look at onsite optimization, offsite optimization, and now social marketing (Twitter and Facebook). You want to hire someone that can do what you cannot. If you can work on your own site then hire a specialist that is really good at social and offsite (linkbuilding).

Who to hire for SEM if you're doing $1 million to $100 million in annual sales

If you are a small business (less than $100 million in annual sales) you probably want to go with a decent sized firm that has a track record of working with internal marketing and technical teams. If your business is of this size you know how to evaluate vendors. It comes down to relationships, experience, and the ability to work with your existing team.

Who to hire for SEM if you're business does $500 million plus

If you are an large business ($500 million plus) you likely have an in-house SEM team and an SEM agency to assist your team.

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